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Delta-Northwest launches combined domestic product
Delta and Northwest customers flying across the USA – regardless of the flight and aircraft type – are now experiencing new standard onboard products, services and policies following the airlines’ merger in October 2008.
“In just five months, Delta has made significant strides to bring together the best of both airlines for the benefit of our customers, employees and the communities we serve,” said Richard Anderson, Delta’s chief executive officer. “We’re working hard to integrate every aspect of the travel experience – from onboard products, to aircraft exteriors and cabin interiors, to frequent flyer programmes – so that all Delta customers worldwide enjoy one best-in-class experience.”
Product and service improvements happening this week include the return of in-flight entertainment to economy class on Northwest-operated flights in the USA, including overhead movies on select long-haul flights.
The changes also include expanded food offerings in the first- and economy-class cabins. In first-class, more meals are served on flights of 900 miles or more, and there is a wider variety of snacks on flights over 250 miles long. Exclusive entrees created by Michelle Bernstein are featured on select flights. Free snacks have been reintroduced in economy class on all Northwest-operated mainline flights of more than 250 miles, while Delta’s food-for-purchase programme, EATS, has been introduced on flights over 600 miles long. Signature cocktails by Rande Gerber are now available on all Northwest-operated flights. There is also a new Delta staff uniform, designed by Richard Tyler, and a new combined inflight magazine – Sky Magazine – on all Delta and Northwest flights worldwide.
The international product harmonisation is scheduled to take place on 1 June and international service procedures should be harmonised by the end of 2009. By the end of 2009, all Delta- and Northwest-operated mainline aircraft will feature similar interiors, including Delta’s standard blue leather seats and carpet.
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