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Operating as closely as possible to a typical airline trip, Airbus' A350-1000 Early Long Flight put the aircraft's cabin comfort to the test ahead of the launch of the aircraft. Joined by company test engineers, nearly 290 Airbus employees evaluated everything from the IFE system to the lavatories on the 12-hour flight, while a Virgin Atlantic cabin crew provided in-flight service

22 May, 2017


City of the Air 1964

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This charming 1964 film from the Rank Organisation is a snapshot of the 'golden age' of air travel in the UK's Heathrow Airport. Nostalgia fans will love the BOAC and BEA airplanes

19 May, 2017


The Poise seat concept by Tangerine

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The Poise economy class seat concept came together in just eight weeks to showcase the benefits of close collaboration between designers and suppliers. Poise rethinks the structure of the economy class seat to create extra legroom for every person, irrespective of where their seat is positioned relative to the seat track

15 May, 2017


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Virgin Atlantic researches language of lighting for A330

New mood lighting has been introduced into the cabins of Virgin Atlantic’s latest A330 aircraft. The lighting, which has been designed alongside architectural lighting experts DHA, changes colour throughout the flight to help passengers relax and unwind, fall asleep and even adjust time zones. A new soft apricot filter on the reading lights is designed to make people look more attractive during their long-haul flight.

Research conducted by Virgin Atlantic and DHA found that apricot is the most flattering for skin tones, while yellow causes people to lose their tempers more often and makes babies cry. Pink is seen as a relaxing, tranquilising colour and red is the most emotionally intense, stimulating a faster heartbeat and breathing.

“After extensive research, we chose a palette of colours to create a relaxing ambience on board our new aircraft,” said Luke Miles, head of design at Virgin Atlantic. “We aim to help our passengers unwind, sleep and arrive at their destination rejuvenated. We are getting some great feedback so far and we look forward to introducing the lighting in all cabins on future aircraft.”

On boarding the aircraft, a soft ‘rose champagne’ colour has been chosen to de-stress passengers. This then changes into ‘purple haze’, which is designed to be cosy and comfortable, before transforming into ‘amber warmth’, which recreates a candlelight environment for passengers while dining. To help passengers drift into a deep sleep, ‘silver moonlight’ is introduced to reflect a starry night sky.

Virgin Atlantic is initially offering mood lighting in the premium-economy cabin on the new A330; over time it is intending to extend the lighting to all its aircraft.

29 July 2011

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