Join our
LinkedIn Group


Supplier Spotlight

News

Virgin Atlantic to invest £100 million in business class

Virgin Atlantic has pledged its biggest ever investment in its business-class (Upper Class) product – £100 million. The long-haul airline is seeking to increase its share of the business traveller market through a three-year programme of new product and service developments both on the ground and in the air, starting in spring 2012. The roll out will include an enhanced seat, a “futuristic” bar and other cabin updates. The new food service, inspired by fine dining, will include customised menus and new crockery.

The new Upper Class will launch on a new A330-300 serving the airline’s London to New York JFK morning flight before rolling out across all aircraft joining Virgin Atlantic’s Heathrow fleet over the next three years. The onboard enhancements will also be supported by a new Clubhouse at JFK airport.

In developing its new Upper Class products, Virgin Atlantic recruited groups of its most frequent fliers to test the concepts and feed into the development – even allowing some to try out the beds with an overnight stay in the airline’s test facility.

“We know that two thirds of our transatlantic travellers already believe we offer a superior business-class experience to our rivals but that is no reason to stop reaching for the skies,” said Steve Ridgway, chief executive at Virgin Atlantic. “We have managed to grow our customer numbers across the Atlantic in the face of increased capacity and bigger airline alliances. We are confident that this new programme of investment will enable us to continue to take market share as the product becomes more widely available across the fleet.”

The airline says its transatlantic business-class bookings have started strongly in 2012, with a double-digit growth in demand for New York. Corporate clients from whom there has been a notable increase in Upper Class travel are the accountancy, retail and entertainment industries.


MORE NEWS

Click here   Sekisui SPI opens third manufacturing facility

Click here  Saudi selects SKYfi Club as line-fit IFE streaming platform

Click here  Air New Zealand drops Spaceseat to increase premium seating

Click here  Edelweiss reports successful cabin modification program

Click here  Boeing SATCOM system opens communications in Mexico

Click here  Aeroworks Composites upgrades fire property test equipment

Click here  Intelsat 33e launched for EMEA and Asia Pacific connectivity

Click here  Boeing and Stsratasys develop 3D printed sidewall

Click here  JetWave certification clears GX Aviation for takeoff

Click here  MAC Interiors invests in stress testing facility

Click here  HAECO Americas expands MRO facilities

Click here  AeroMod and SITAONAIR team up for rapid W-IFE installation

Click here  HAECO Xiamen upgrades JAL B777-200ER

Click here  Gogo connectivity cleared for takeoff in China

Click here  New from Delta: an all-suite business class!

Click here  Zodiac's Lifestyle cabin concept triumphs again

Click here  Virgin Atlantic adds live TV to Dreamliner fleet

Click here  Panasonic teams with Yahsat to boost Middle Eastern connectivity

Click here  EASA approval brings folding seat closer to reality

Click here  RUAG opens cabin interiors showroom in Munich

Click here  Airberlin to introduce European business class

Click here  Panasonic invites hackers to attack its IFE systems

Click here  Eurowings equips 70 aircraft with IFE in a weekend

Click here  KLM retrofitting new World Business Class to A330 fleet

Click here  British Airways brings its jumbos up to date

Click here  Emirates and Oxford University open Data Science Lab

Click here  US airline orders virtual slide trainer

Click here  ABC delivers Air Serbia crests in just one month

Click here  Alaska Airlines to modify B737 fleet with Space Bins

Click here  SR Technics delivers cabin modification project for SAS

Click here  GX Aviation receives EASA STC for A340

Click here  China Eastern Airlines fits Iridium SatCom system to B737 fleet

Click here  Augmented Reality to aid cabin installations

Click here  Successful satellite tests accelerate entry of EAN

Click here  SR Technics extends Geneva line maintenance to B787

Click here  Cinema channel added to Immfly IFE platform

Click here  Air Force One connectivity provider announced

Click here  Thales teams up with AceAxis for European Aviation Network

Click here  Napster and Lufthansa Systems form strategic partnership

Click here  TAP Portugal selects Bucher galleys for A330neo fleet

Click here  Boeing appoints new chief technology officer


View more news stories

 

 

SEARCH THE SITE

   Sort by: relevance most recent

Read Latest Issue

Read Latest Issue
Read Latest Issue

Web Exclusives

Commencing operations is a huge task for an airline, but that didn't deter start-up Indian carrier Vistara from also taking the bold step of becoming the launch customer for an IFE system
Click here to read more

According to Chinese tradition, wherever the phoenix flies, the residents are blessed with peace and good fortune. Passengers on board Air China’s B747-8is will feel blessed as they fly in cabins that blend Chinese art, tradition and folklore with an international feel
Click here to read more

Aircraft Interiors International spends five minutes with STG Aerospace’s director of innovation, Dr Sean O’Kell, to catch up with the company's latest cabin lighting research and development projects
Click here to read more

The new Airspace by Airbus cabin brand will be introduced in the new A330neo – so what can airlines and passengers expect?
Click here to read more

Peter Baumgartner is a key figure at the center of Etihad's amazing interiors programs. He explains the airline's massive investment in innovation, why it was appropriate and why it may create a new way of working with airframers
Click here to read more


Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the aircraft interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to adam.gavine@ukipme.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email simon.hughes@ukipme.com