Join our
LinkedIn Group

Supplier Spotlight


UK firm to design American Airlines' 777-300ER interiors

JPA London is the design partner of American Airlines for the complete cabin redesign of the carrier’s forthcoming new Boeing 777-300ER fleet. The London-based design agency has re-imagined the look and feel of American Airlines first class, business class (pictured left) and main cabin sections and also created the aircraft interior’s unique self-service bar – a first for any US airline – and the galley from a design, trim and finish perspective.


Following a tender process in late 2010, JPA won the pitch to work with American Airlines in early 2011. The Boeing 777-300ER cabins are the first fruits of their new partnership.


James Park, JPA’s managing director, said: “JPA is delighted to be partnering with such a globally renowned carrier on such an exciting project. The team has quickly warmed to the positive approach of our colleagues at American Airlines, which has really helped develop a strong and rewarding working relationship.”


Alice Liu, American’s managing director of Onboard Products, added: “Through the excellent design work and ‘can do’ approach of JPA we are elevating the onboard travel experience. Our partnership with JPA to design the interiors of our highly anticipated fleet of Boeing 777-300ER will result in another tangible opportunity for customers to experience American’s focus on modernization and innovation.”


American Airlines intends to take delivery of 10 Boeing 777-300ERs in 2012 and 2013. The carrier has opted for Sicma Zodiac’s popular reverse herringbone Cirrus seat in business class – a model familiar to JPA, which worked on designing the same seat type for Cathay Pacific’s new business class.


Click here  Amazon streaming video added to JetBlue IFE offer

Click here  Airbus opens BizLab in Bangalore; seeks innovators

Click here  First call rings in Aviator 200S milestone

Click here  Live TV on Norwegian's European flights

Click here  KLM opts for Norwegian Wilton carpet on B787

Click here  AIM Altitude acquired by AVIC

Click here  Gogo reports positive 2Ku trial

Click here  Global Eagle entering the bizjet IFEC market in 2016

Click here  Lufthansa Technik's VIP seating concept passes 16g tests

Click here  Astronics and Panasonic partner for bizjet sector

Click here  Two aviation mirror products launched

Click here  Rockwell Collins selects Cobalt media server

Click here  China Eastern first with inflight connectivity

Click here  Intelsat 29e launch scheduled for January 27, 2016

Click here  Singapore signs up for JetWave and GX Ka band

Click here  Jazeera becomes first operator of PAVES IFEC

Click here  Oman Air Dreamliners to fly Thales AVANT IFE

Click here  Ortberg promoted to chairman of Rockwell Collins

Click here  Rwandair orders line-fit connectivity systems

Click here  Major update to Malaysia Airlines' A330 business class

Click here  British Airways B747s receive eX3 IFE in all classes

Click here  Air Canada signs up ST Aerospace for cabin reconfigurations

Click here  Intelsat and JSAT to launch high-throughput capacity in Asia Pacific

Click here  AviationGlass sets up advisory board

Click here  LSG extends global JAL relationship

Click here  SABIC launches Jet Panel clear sheets

Click here  SITA CEO to step down in 2016

Click here  Is B/E's US$260m first class contract with Singapore Airlines?

Click here  GEE expands capacity agreement with SES

Click here  Airbus recognizes its top eight suppliers

Click here  Michelin-starred chef creates menus for Brussels Airlines

Click here  Top-level changes at Haeco

Click here  Boeing's Missouri center to accelerate collaborative R&D

Click here  Say aloha to Hawaiian's new business class

Click here  Long-life economy headphone design praised

Click here  Alitalia goes on the charm offensive

Click here  JetBlue celebrates double wi-fi milestones

Click here  Alaska launches Boeing Space Bins

Click here  On Air achieves official Halal certification

Click here  easyJet orders Recaro SL3510 for retrofit and line-fit

Click here  New VP of S&M at Sekisui SPI

View more news stories




   Sort by: relevance most recent

Read Latest Issue

Read Latest Issue
Read Latest Issue

Web Exclusives

As the flying public embraces a wider range of healthy eating choices, competition is increasing for airlines to create more nutritional and ethical onboard options
Click here to read more

The ZAL TechCenter in Hamburg will foster common development to ensure high-quality technology and a short time-to-market for cabins and cabin systems. Maryann Simson takes a closer look at the think-tank on the riverbank
Click here to read more

With the right partnerships,creative thinking and a bit of old-fashioned bartering, advertising can double as engaging IFE content – a win for airline number-crunchers, product brands and even passengers
Click here to read more

Silvan Fiedler, industrial design manager and director of industrial design projects at Diehl Aircabin, explains the thinking behind DIANA, the company's high-tech vision for tomorrow's aircraft cabin
Click here to read more

Ayşegül Durak, chief engineer for cabin interiors at Turkish Airlines, believes long-haul economy seating needs urgent attention. And she has some great ideas for how to improve the long-haul economy passenger experience.  
Click here to read more

Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the aircraft interiors industry. Want to see your company included? Contact for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the aircraft interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email