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Frontier passengers choose their brew
Frontier Airlines has brewed up a new scheme whereby it will feature additional Colorado beers onboard that will rotate every other month, and will let its fans choose what’s in the cooler. Voting takes place on the Denver-based carrier’s Facebook page at Facebook.com/FrontierAirlines and ends May 15, with the first winning beer appearing onboard June 1.
“As Colorado’s only hometown carrier we want to partner with other great businesses born and bred in our home state,” said Dan Krause, Frontier’s vice president of marketing and customer experience. “With so many top of the line Colorado breweries we’ve decided it will be far too difficult to pick just one, so we will look to feature a new Colorado brew every other month as voted on by our fans.”
Colorado Native Lager, Crabtree Oatmeal Stout, Dale’s Pale Ale and Upslope Pale Ale are the four Colorado brews being voted on for the June 1 feature. The winning beer will be announced on Facebook on May 16, 2012, and will be served on all Frontier flights into and out of its Denver hub in June and July.
Frontier flights already feature several beers that hail from Colorado, including Fat Tire Amber Ale, Blue Moon Belgian White, and Coors Light.
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