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airBaltic's loyalty programme wins two Freddie awards
BalticMiles, a multi-partner loyalty programme created by the Latvian national airline airBaltic, has been recognised as amongst the best loyalty programmes globally, winning two Freddie awards.
Gabi Kool, CEO of BalticMiles stated, “Every year, major global carriers are the recipients of Freddie awards for their loyalty programmes. For the first time in history these prestigious Freddie awards go to a loyalty programme of an airline the size of airBaltic. Moreover, airBaltic was among only four airlines globally, whose loyalty programmes won multiple awards. This is a global recognition for our hard work and innovation, and the first ever award that BalticMiles has received. I would like to thank all BalticMiles members and partners – this is our collective achievement!”
At a ceremony in New York, BalticMiles received two Freddies for “Best Elite Programme” and “Best Redemption Ability”. BalticMiles was awarded for these categories in the Europe/Africa region. For the “Best Elite Programme” there were four nominees – airBaltic BalticMiles, Lufthansa Miles & More, British Airways Executive Club, and Turkish Airlines Miles&Smiles.
Only four airlines globally received multiple Freddie awards for their loyalty programmes – airBaltic, Lufthansa, American Airlines, and Etihad.
BalticMiles is the first multi-partner loyalty programme in the Baltic States, launched in October 2009. BalticMiles offer various ways of earning points in more than 11,000 places throughout the world – flights, trips, hotel stays, car rentals, restaurants, beauty parlours and spa treatments, health care, telecoms and finance as well as while shopping with more than 400 international brands in the online store of BalticMiles. Afterwards the points earned may be spent on free flight tickets, leisure time activities and adventure, on music downloads or on products chosen from the range of more than 3,000 products available on www.balticmiles.com. The BalticMiles programme also offers the opportunity to donate points for various charitable causes.
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