Waiter, there's a Branson in my drink
To mark the launch of the new Upper Class cabin, Virgin Atlantic passengers can now cool their in-flight drinks with ‘Little Richard’ ice cubes. The bespoke ice cubes, which will be served on board one of the first flights of the airline’s new Upper Class Cabin this May, have been crafted in the image of Virgin Atlantic’s president Sir Richard Branson.
Left: Richard on the rocks?
The new ice innovation means all passengers will be able to enjoy some chill out time with Sir Richard at the new bar – the longest of any airline – which will also incorporate new features including a champagne coupe glass, enhanced mood lighting and a new seating system for the most comfortable social experience in the air.
The ice cubes have been created using the exact measurements of Sir Richard’s head and feature an impressive level of detail. The mould for the ice cubes took a team of four skilled designers six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness of Sir Richard.

Left: Passengers can enjoy a Branson and tonic at the longest bar of any airline

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