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Fancy yourself as the face of LOT?
The LOT Polish Airlines campaign to promote its fleet continues, this time with a Facebook competition. Each of four lucky competition winners will have their name and photograph added to the airline's newly delivered fleet of four Embraer 195 airliners. The winner will also be able to choose a flight on those routes.
"Our aim is to get our fans involved in creating not only our fan page, but also non-virtual aspects such as the interior paintwork of an airliner. We set great store by their creativity and by demonstrating that they are also building the image of Poland's airline," said Leszek Chorzewski, press officer at LOT Polish Airlines.
"Airlines have organised competitions for designing their fleet's interior paintwork on more than one occasion. That's old! LOT Polish Airlines has picked out the Embraer 195's sorrowful personification and that's something we can cheer up by giving it a face of its own," added Miron Mironiuk, digital data and connections director for the DDB advertising agency.
The competition will run for three weeks, closing on 6th June 2012. DDB Warsaw is responsible for the concept, implementation, planning and purchase of Internet media.
If you would like a chance to win, an advert promoting LOT's new Facebook competition can be viewed at: https://www.youtube.com/watch?v=6REeOvyMkVg
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