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A new type of runway model for Qantas
Qantas has announced the appointment of Martin Grant, the Australian couturier, as the designer of its new uniform for cabin crew and uniformed employees.
Right: The Qantas uniform has been re-designed nine times since 1959 and the new uniform will replace the existing design by Peter Morrissey, which was introduced in 2003
Qantas CEO Alan Joyce said, “I am pleased to welcome Martin Grant to the Qantas team. Martin excelled in what was a rigorous selection process and we now look forward to working with Martin to develop a new uniform. Martin’s work reflects modern and contemporary designs and we were extremely impressed with his appreciation for the Qantas brand and his enthusiasm to design the next instalment of the Qantas uniform.”
The next stage in the design process will see Martin engaging with the Qantas uniform panel and collaborating with Qantas employees to evolve concepts and designs. The uniform panel consists of a dedicated team of uniformed employees representing their colleagues across the business, to provide feedback on elements such as design, wear and comfort.
Martin Grant stated, “As an Australian, I’m proud to be working with such an iconic Australian brand. It will be wonderful to see the Qantas teams wearing my design across Australia and in cities all over the world. I’ve already had the opportunity to engage with a number of employees across the business and I look forward to working with them again as we develop the uniform.”
Qantas aims to have its international and domestic cabin crew and ground staff sporting the new design in 2014.
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