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Emirates IFE wins eighth consecutive award
For the eighth consecutive year, Emirates ‘ice’ inflight entertainment system has been awarded the ‘World's Best Airline Inflight Entertainment’ award at the SKYTRAX World Airline Awards. The awards are based on voting by over 18 million airline passengers from 100 different nationalities.
Emirates award-winning IFE system, ice Digital Widescreen (‘ice’ stands for information, communications and entertainment), offers a choice of over 1,400 channels of entertainment; including up to 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical. In March the airline introduced a new Graphical User Interface (GUI) which makes content and system features easier to navigate via a “swiping” or “scrolling” functionality. Furthermore, passengers aboard Emirates new Boeing 777 aircraft will now be able to enjoy the ice system on larger personal TV screens with HD resolution: 27in in First Class, 20in in Business Class and 12.1in in Economy Class, the latter being the biggest in the world.
“Since becoming the first airline to install TVs in every seat on every aircraft back in 1992, Emirates has focused on continually investing in and improving our inflight entertainment experience for our passengers. To receive the prestigious SKYTRAX ‘World's Best Airline Inflight Entertainment’ award for the eighth year in a row is not only a testament to our efforts but illustrates our passenger’s appreciation of our ice system; that is the true reward for us,” said Patrick Brannelly, Emirates’ vice president of corporate communications for product, publishing, digital and events. “We would like to thank our loyal passengers for choosing Emirates again this year and, as always, we welcome their input and feedback on how we can continue to improve our offerings to ensure they have the best entertainment experience in the air.”
Edward Plaisted, CEO of SKYTRAX added, "As an onboard product amenity, inflight entertainment has become a great quality differentiator and continues to grow in importance for customer satisfaction rankings. Emirates clearly remains a favourite airline for this amongst passengers."
Left: Patrick Brannelly from Emirates (left) accepts the airline's eighth consecutive IFE award from Edward Plaisted, CEO of SKYTRAX
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