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Get to first base with Virgin America's mile-high competition
San Francisco-based Virgin America, the official airline of the San Francisco Giants, is inviting baseball fans to compete for the chance to throw the first-ever baseball pitch live broadcast from onboard a Virgin America commercial flight at 35,000ft. The pitch, which will be thrown down the aisle of Virgin America flight 753 as it enters Bay Area airspace en route from Seattle Tacoma International Airport (SEA) to San Francisco International Airport (SFO), will mark the official opening of the San Francisco Giants' home game against the Colorado Rockies on August 11, 2012. The pitch will be captured live on video by AEG Digital Media and transmitted air-to-ground via the airline's Gogoin-flight WiFi to AT&T Park, where more than 40,000 San Francisco Giants fans will be watching.
Fans can enter via the San Francisco Giants website, and all entrants will automatically score a 20% discount on fall travel on Virgin America, while Virgin America will donate US$5 to the Stand Up To Cancer initiative for each entry.
The winner will join Giants mascot "Lou Seal" in-flight and can take five friends onboard to help him or her "make it over the plate" (which in this case, is Virgin America's Main Cabin Select Row Three).
"As the Bay Area's only hometown airline, we're thrilled to partner with the San Francisco Giants on a fun, first-of-its-kind pitch - that will also benefit the good work that Stand Up To Cancer is doing with cancer researchers across the nation and globe," said Luanne Calvert, vice president of marketing at Virgin America. "Every year, we celebrate our birthday with our guests, teammates and partners at a home Giants game, and for our five year celebration we thought it only fitting to take it to the next level with the first-ever mile-high pitch. Luckily with WiFi and live TV onboard, none of us will miss a moment of the game either."
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