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AeroMobile research reveals UK travellers mobile phone habits

UK-based GSM service provider for the aviation industry, AeroMobile, has conducted a survey of UK travellers to find out their mobile phone habits when abroad. Some 78% of the 2,000 British travellers polled indicated that they are happy to use their mobile phones on holiday, despite concerns about the cost.

Almost two-thirds of respondents said they are worried about the effect roaming abroad will have on their pockets, according to the poll by AeroMobile, the leading mobile phone operator for the aviation industry.

The survey revealed that 62% of those surveyed use their phones to keep in touch via text message when overseas, with only 13% using them to check social media sites. Just under one-fifth currently use their mobile phones for browsing abroad, with men more likely than women to surf the web whilst away.

A fifth of Brits however admit to leaving their phones at home when they travel abroad. Men are more likely to leave their phones at home, with 26% of them travelling phone-less, compared to 16% of women.

The older generation are also more likely to lock their phones away when they venture abroad; nearly 30% of over 55s don’t travel with a mobile phone, compared to just 13% of 25-34 year olds.

“What’s clear from this research is that there is demand, particularly from the younger generation, to be connected whenever, wherever. In the past roaming has been a contentious issue, but we’re now seeing better deals available for consumers who want to use their mobile devices overseas,” said Kevin Rogers, CEO of AeroMobile.

“Growth on the AeroMobile network, which provides a roaming service inflight, points to increasing demand from consumers who are happy to roam. We’ve seen a huge appetite for both SMS and mobile internet services at 30,000 feet; so far in 2013 data usage per flight has doubled and we’ve seen a 40 per cent increase in the number of text messages sent per flight. We’re confident we’ll see even more growth in this area over the coming months,” added Rogers.

24 May 2013

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