Latest Videos

New Yorkers' thoughts on wi-fi

thoughts_video

Honeywell and Inmarsat sent a reporter on to the streets of New York to ask people about their experiences of using inflight wi-fi, and what they really want from connectivity

01 December, 2017


Accessible IFE for passengers with sight loss

ife_video

Bluebox has launched an accessible IFE platform which will entertain passengers with visual impairments aboard Virgin Atlantic flights. This makes Virgin Atlantic the first global airline to make IFE accessible for passengers with sight loss across its entire fleet

01 December, 2017


Visit Our YouTube Channel

Read Latest Issue

What do you think is most likely to become of today's long-haul first and business class cabins? 

Supplier Spotlight

Join our
LinkedIn Group


News

Alaska reveals Premium Class cabin plans

November 11, 2016 – Following Delta and American Airlines’ recent reveals of premium economy cabins, the latest development in North America is Alaska Airlines’ Premium Class. While this class isn’t a full premium economy offer, when it launches on January 5, 2017 it will boast a 35in seat pitch (4in more than standard economy), as well as a few extras including early boarding, and complimentary snacks and drinks. A video fly-through of the cabin is available HERE.

The Premium Class configuration, currently being retrofitted to the airline’s B737 fleet, falls between the standard economy and first class products, and will be offered as a complimentary upgrade for the airline’s most loyal customers who aren't able to upgrade into first class – and as a US$15 to $79 option at the time of booking. Premium class is replacing Preferred Plus, which was a similar proposal, but only available in exit rows and bulkhead seats.

"Premium Class is the most recent example of the on-going investment we are making to enhance the customer experience on our airplanes," said Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines. "We will continue to reward our loyal customers by offering one of the most generous upgrade policies in the industry with an average of 60% of the first class cabin being occupied by upgraded elites."

The aircraft retrofits will also see legroom in first class expanded, from 36in to 41 or 42in. Alaska expects that nearly half of its fleet will feature Premium Class by the end by the end of 2016, with the balance of planes being reconfigured in 2017. A decision on when the B737-700s will be retrofitted will be announced mid-2017, and Alaska will retire its fleet of B737-400s in 2017. The upgrade option will also be available on the Embraer 175s operated by SkyWest Airlines and soon, Horizon Air.


 

11 November 2016

Email

MORE NEWS

Click here  W-IFE will boom, but embedded IFE is here to stay

Click here  Star Alliance ties up for start-ups

Click here  Sekisui SPI appoints VP of global commercial strategy

Click here  American deal marks Airbus's largest retrofit project

Click here  Passenger Technology Solutions event launches in 2018

Click here  Aer Lingus appoints Retail inMotion

Click here  JAL invests in supersonic all-business aircraft

Click here  easyJet launches BYOD IFE service

Click here  AGT can swap plastic mirrors for glass

Click here  Boeing upgrades relationship with Nordam

Click here  LATAM introducing Gogo connectivity

Click here  Virgin Atlantic launches accessible IFE for sight impaired

Click here  Southwest demonstrates its LUV of recycling

Click here  Spiriant extends partnership with Alaska Airlines

Click here  High Throughput Satellite (HTS) capacity launched over Pacific Ocean

Click here  Singapore Airlines selects Airbus for A380 retrofit program

Click here  Sport 24 channel to show the Ashes inflight

Click here  Emirates pursues 3D printing techniques in cabins

Click here  Saudia selects Panasonic X Series IFE for 43 aircraft

Click here  Emirates makes further IFEC investments with Thales for 777X

Click here  Aircalin amenity kits fish for kids' affections

Click here  Airbus and JAL develop virtual crew training technology

Click here  Oman Air 737 MAX fleet to fly with Avant IFE

Click here  A delightful detail on Emirates’ new Boeing 777-300ER cabins

Click here  IFEC enhancements for all Emirates B777 pax

Click here  Pitch invests in production of PF3000 seat

Click here  Lufthansa Technik secures B787-8 VIP cabin deal

Click here  Recaro lands first Brazilian order for BL3530

Click here  Boeing 747-8 joins the Ka-band

Click here  More flexibility for the 2020 A321neo

Click here  AIM Altitude appoints new CEO

Click here  Hamburg and Montréal join research forces

Click here  WTCE returns bigger & more social

Click here  Paul Margis joins digEcor board

Click here  PAL adds class(es) to its A330s

Click here  SpiceJet embarks on lighting retrofit program

Click here  Telefonix PDT acquired by Astronics

Click here  Austrian Airlines ofers amenity kits for stranded flyers

Click here  New president for HAECO Cabin Solutions

Click here  Hebei Airlines fits custom floor-path marking

Click here  Could SIA’s revamped A380s take Etihad’s crown?


View more news stories

 

 

SEARCH THE SITE

   Sort by: relevance most recent

RECEIVE THE
LATEST NEWS


Your email address:



Read Latest Issue

Read Latest Issue

Web Exclusives

From our 2004 archive, Boeing invites you to step aboard Flight 960 with Jenny, one of a host of fictional characters that Boeing was using to explore tomorrow's travel experience. Jenny was envisioned as a passenger in 2016, so see how today's experience compares…
Click here to read more

Airbus is consolidating cabin design and the passenger experience across its model range with the Airspace brand, which may just gain airlines a few more ‘likes’ on social media
Click here to read more

The Desire Lines concept has been conceived to shape a new future for the aerospace industry – and for Zodiac Aerospace
Click here to read more

The SportJet isn’t just another concept: this airborne sports clinic is part of Sukhoi’s strategy to boost sales of the SuperJet 100 regional aircraft, and it is ready for team orders
Click here to read more

Could a freighter hold the secret to the next-generation passenger experience? A3, an Airbus outpost in California, believes that with its Transpose concept, it does. Let’s give Transpose a closer look – and a reality check
Click here to read more


Supplier Spotlight

Supplier SpotlightClick here for listings and information on leading suppliers covering all aspects of the aircraft interiors industry. Want to see your company included? Contact simon.hughes@ukimediaevents.com for more details.

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the aircraft interiors community? Good or bad, we'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to adam.gavine@ukimediaevents.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email simon.hughes@ukimediaevents.com