With a historic merger in the pipeline, American Airlines may become not just the world’s biggest airline, but potentially the best as it implements an ambitious interiors plan across eight aircraft types.
Browsing: Airline reviews and case studies
Japan Airlines’ 787 Dreamliner interior is designed to give a taste of Japanese hospitality, and the chance to experience its changing seasons.
Designing an A380 interior is full of temptations. What to do with the space? A bar? Shops? Showers? Malaysia eschewed such headline grabbers in favour of creating what it believes to be the ultimate customer experience.
Hong Kong Airlines introduced a Club Class service in spring 2012 – a bold move given previous all-business failures.
Virgin Atlantic’s latest Upper Class cabin may be evolution rather than revolution, but its all-new design is the product of a 4.5-year mission to increase revenue potential while enhancing the passenger experience.
2011 saw Cathay Pacific flip the traditional herringbone business-class format on its head to redress passenger concerns regarding seat width and privacy.
Lufthansa’s Boeing 747-400 upper deck cabin offers first-class passengers their own full-length bed alongside each seat – with just eight seats in total.
2012 saw Brussels Airlines begin upgrading the cabins of its wide-body fleet as it aims to become ‘best-in-class’ on routes to Africa and New York.
There is no shabby chic aboard Air France’s newest A380s, as they have been treated to the latest in high-class accoutrements.