June 20, 2016 – Brussels Airlines has introduced a third class of travel for customers flying on intercontinental routes: Economy Plus. To celebrate the launch, the airline upgrades 20,000 of its customers for free in July and August.
Economy Plus is located at the first four rows of the economy cabin (32 seats in its A330s), with the same seat as regular economy class, only with extra seat pitch, extra seat recline (20 degrees instead of 8 degrees), and a few other little extras such as a glass of champagne, an amenity kit, a hot towel, a linen pillow and a Neuhaus chocolate giftbox.
To travel in Economy Plus, passengers pay a supplement of €120 per flight (though a special launch rate of €99 is now available). 20,000 lucky flyers in July or August have received a complimentary upgrade to be the first to test the new Economy Plus class.
“We see an increasing demand for a product between business class and economy class. Our new Economy Plus offers more space, more comfort and more amenities at a very attractive price. After implementing our new commercial strategy successfully for short-haul flights, we are now starting to implement a new product generation also on our long-haul flights. More innovations are already in the pipeline,” stated Lars Redeligx, chief commercial officer at Brussels Airlines.