Browsing: Opinion

More than 4,500 passenger experience professionals attended World Travel Catering and Onboard Services Expo (WTCE) in Hamburg last month, including representatives from more than 165 airlines. The show organisers look back at how the wide range of exhibitors and participants created a dynamic ecosystem that will shape tomorrow’s passenger journey

Drawing on analysis of over 55,000 articles, 1 million social posts, and passenger perceptions across 8 countries, a study conducted by AIX and Carma pinpoints ‘Products and Services’ as a major influence on airline reputation – directly highlighting the crucial role of the airline cabin experience. The report dives into the importance of key factors like sustainability and accessibility, to create valuable data for understanding how aircraft interior choices and service innovations can impact brand perception in this competitive market