Following a successful trial involving easyJet’s full fleet of 27 Swiss-registered aircraft, inflight technology provider, AirFi, has announced the further deployment of its portable streaming system across the remainder of the airline’s continental European fleet.
In October 2022, the airline trialled AirFi’s technology onboard as part of an ongoing campaign to deliver a digital onboard experience to its customers across Europe. Having deemed the initial trial to be a success, the airline has now equipped an additional 108 aircraft with AirFi’s streaming technology, which powers a customised wireless engagement portal enabling passengers to access games, journey-specific content and airline information, plus browse inflight retail offerings using their own mobile phones, tablet or laptops.
To access the content, passengers need only connect to the local wi-fi network created onboard by AirFi’s hardware, with no requirement to download an app before the flight or share personal information to get connected. Aircraft do not need to be taken out of service for this digital upgrade, and passenger access to the content is free.
With the addition of all easyJet’s remaining continental EU-registered aircraft to the programme, the majority of the airline’s fleet is now offering this digital platform to passengers throughout their flight.
Commenting on the extension of the deployment, easyJet’s director of inflight retail, Simon Cox, commented: “We saw with the trial programme in October that AirFi has got the right stuff to support us as we introduce digital solutions for the convenience and benefit of our customers. AirFi has been able to meet our ambitious timelines for this project and have integrated well with our existing partners. As a bonus, we’ve been able to save a lot of paper by digitising materials like menus and magazines that were once found in the seatback pocket. It’s always a win when you can reduce waste while simultaneously improving the passenger experience.”