June 6, 2016 – SAS is trialing a new service aimed at regular morning flyers – SAS Silent Morning Flights. After the traditional captain’s welcome, and the safety briefing, there will be no more service communications until just before landing on flights departing before 9:00am. The service will be trialed on all SAS’s domestic and intra-Scandinavia flights between May and September 2016.
“We call the service Silent Morning Flights, and it has been introduced to allow our customers to use the time they spend on board in the way they want – to sleep, to read, to eat breakfast or simply to prepare for their working day,” said Stephanie Smitt Lindberg, product and development manager at SAS. “We’re in constant communication with our most frequent customers and know that they prefer to enjoy their morning coffee in silence rather than being accompanied by the sound of an announcement that they’ve already heard many times before.”