Star Alliance has entered into a partnership with Plug and Play, the world’s largest start-up accelerator and innovation center. The intention behind the deal is to allow the Alliance to identify relevant start-ups and accompany them throughout their idea-gathering and development processes, as new products and technology for the travel ecosystem are created.
Based in Silicon Valley, Plug and Play supports existing start-ups financially, and also provides guidance and mentorship as well as contacts to companies interested in their ideas. Regarding travel and hospitality, Plug and Play says that its mission is to discover, support and scale disruptive technologies that are defining the future in this field.
“Partnering with Plug and Play is an important step in our strategy of becoming digitally advanced and delivering seamless travel experiences”, said Jeffrey Goh, CEO of Star Alliance. “An early understanding of future technological and digital trends, coupled with the possibility to participate in the development at an initial stage, will ensure the long-term success of our new digital strategy.”
“We look forward to helping Star Alliance transform their innovation roadmap,” said Saeed Amidi, Founder & CEO of Plug and Play. “Their commitment to utilizing start-up technologies will bring the travel industry to the next level.”