Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Cabin Design

NewTerritory studio launches automotive design division

Adam GavineBy Adam GavineMarch 5, 20253 Mins Read
Share LinkedIn Twitter Facebook Email

London-based aviation design studio, NewTerritory, has launched a new division specialising in automotive and e-mobility design. The studio has worked with several clients across the aviation and rail sectors, including Aeromexico, Delta Air Lines, Airbus and and HS2, and is now working to apply its experience to create new vehicle interiors and customer experiences which will boost brand loyalty and sales for vehicle manufacturers and e-mobility start-ups.

Luke Miles, founder and director of NewTerritory, gained experience as the former head of design at Virgin Atlantic

The new division is spearheaded by NewTerritory’s founder and former head of design at Virgin Atlantic, Luke Miles. Miles will be supported by the studio’s associate creative director, Simon Chuck, who brings more than a decade of experience and perspective of the automotive industry from working with the likes of NIO and Ford.

The NewTerritory team working in the automotive division can leverage the studio’s brand intelligence platform to provide automotive brands with customer data-driven insights. This will help build a comprehensive picture of brand affinity, helping ensure  investments are made in the right areas, and creating brand differentiation for drivers and passengers.

You can find out more about NewTerritory’s design approach in the 2025 Design Showcase issue of Aircraft Interiors International.

Commenting on the launch, Luke Miles said: “As vehicles become more autonomous and the transition to electrification accelerates, both legacy vehicle manufacturers and emerging e-mobility start-ups are struggling to create differentiation that resonates with consumers. Traditionally, much of this differentiation came from the powertrain, but as this becomes increasingly electrified and more autonomous features are introduced, we need to take a different approach.

NewTerritory designed the Delta One business suite

“We believe design and brand experience must now focus on creating signature moments that consumers clearly associate with a brand. This is a challenge we’ve been addressing in the aviation and rail industries, where consumers often perceive all planes and trains as the same. To stand out, each brand must offer a distinctive experience that goes beyond the functional object, and we believe the same principle applies to the future of automotive design.”

NewTerritory’s automotive division operates out of a multi-million-pound studio in Clerkenwell, London, fitted out with the latest design technology tools. NewTerritory says the 18-strong automotive team is already involved in several high-profile projects, working with major automotive manufacturers in the UK, USA and Germany, alongside collaborations with autonomous vehicle and last-mile delivery brands including Ford, Mercedes-Benz AG, EAV, and Terraline.

Find out more in THIS VIDEO.

Share. Twitter LinkedIn Facebook Email
Previous ArticleMeet the NewTerritory automotive design division
Next Article The March 2025 issue of Aircraft Interiors International is out!
Adam Gavine
  • X (Twitter)

Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

Related Posts

Airline News

A preview of United’s all-new ‘Elevated’ B787-9 interior

May 14, 20251 Min Read
Aircraft Seating

United reveals its ‘Elevated’ premium Boeing 787-9 interiors

May 14, 20256 Mins Read
Airframer News

FACC receives COMAC Supplier of the Year Award

May 14, 20252 Mins Read
Latest Posts

A preview of United’s all-new ‘Elevated’ B787-9 interior

May 14, 2025

United reveals its ‘Elevated’ premium Boeing 787-9 interiors

May 14, 2025

FACC receives COMAC Supplier of the Year Award

May 14, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.