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Delta brings in Touch to solve IFE content bottleneck

Adam GavineBy Adam GavineFebruary 16, 20231 Min Read
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Touch says it can deliver IFE content on board Delta aircraft within 24 hours

Delta Air Lines (Delta) has appointed Touch Inflight Solutions (Touch) as its exclusive IFE content service provider (CSP), tasked with easing content bottlenecks in the IFE content supply chain.

Under the terms of the deal Touch will provide services including automated media management, content licencing and analytics, media processing and delivery, and bring in innovations as they mature. Touch will also use its digital media tools to help Delta and its in-house teams deliver the next generation of inflight entertainment (IFE) to more than 145,000 seatback displays with greater efficiency.

Over the past few years, Touch has been developing technologies to solve the issue of content bottlenecks and claims to have made it possible to deliver media onboard an aircraft in just 24 hours – significant as delivery can take 60 days in many cases. These technologies include ABOVE, a cloud-based media distribution platform, and Touch Media Center, an IFE workflow platform.

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Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various events and awards panels, including the Crystal Cabin Awards, and the Airline Passenger Experience Association (APEX) & International Flight Services Association (IFSA) Awards

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