Programmatic advertising added to UGO wireless IFE

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At Aircraft Interiors Expo 2019, Display Interactive and Aeria motus (Aeria) announced a strategic partnership to fully integrate Aeria motus Ai technology with UGO, a wireless IFE system that offers a catalog of onboard infotainment and digital services. Under the terms of the agreement, Aeria will begin rolling out its ad-serving technology with Display Interactive’s partnered airlines interested in creating new revenue streams by leveraging programmatic advertising.
“Programmatic advertising is today fully implemented into most media strategies, and in-flight campaigns can’t be the exception. UGO, our BYOD flexible IFE solution, is a great circuit to leverage the benefits of new advertising models onboard. Our aim is to deliver an end-to-end technology easy to adapt to different airline’s strategies, and this partnership goes in that direction”, stated Thierry Carmes, COO of Display Interactive. “We partner with Aeria Interactive Motus AI technology for its unique targeting capabilities and the power of its dynamic advertising”, says Carmes.
“Working with Display Interactive on serving their clients with our Motus Ai platform opens exceptional revenue possibilities. Airlines want to benefit from the ad revenue opportunities available and we’re facilitating that with technology, whether in an online or offline environment”, added Tammam Shaibani, CEO of Aeria Interactive. “Advertising really only works when you have relevant content and we love the way the UGO stack looks and behaves. Now advertisers, ad networks and demand service platforms can connect to us and serve airlines equipped with UGO.”
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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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