United’s first national brand advertising campaign in the USA for nearly a decade highlights the airline’s customer service, diversity and sustainability, and captures the optimism fuelling United’s future ambitions at a time when United has seen its highest-ever seat-fill for a non-summer month, with 88% of seats occupied.
The campaign was developed in partnership with the 72andSunny creative agency and includes more than 150 different pieces of video, digital, social and out-of-home content and features more than 60 real-life employees. ‘Good Leads The Way’ content can be viewed onboard United aircraft and in airport terminals, as well as in television spots, streaming platforms, billboards, across social media and through unique, contextually relevant and unexpected spaces. This launch coincides with the kick-off of the summer travel season and a historic increase in demand – United’s April seat fill in was the highest ever for a non-summer month, with 88% of seats occupied.
