IFE media agency, Spafax, has announced the renewal of its longstanding partnership with Korean Air, continuing an inflight entertainment (IFE) collaboration that began in 2019.
This new phase of partnership, announced at APEX/IFSA Global Expo in Long Beach, will focus on enhancing operational efficiency, transparency, and passenger engagement for the airline, leveraging innovative technology, data analysis, and content curation strategies.
Following a Request for Proposal (RFP) process initiated in March 2024, Korean Air selected Spafax as its ongoing IFE partner, with a particular focus on the curation and strategy of Hollywood and Western content. Spafax will support Korean Air with promotional content projects, offer new IFE and marketing campaigns on demand, and provide strategic recommendations for its annual IFE curation strategy.
Spafax will also give Korean Air access to Spafax One, its new client platform, which will serve as a ‘one-stop’ platform for tracking movie availability, onboard content, and media delivery status. Spafax says that integrating all IFE-related features into this platform will streamline workflows and boost operational efficiency. Furthermore, Spafax IQ, the company’s data analysis tool, will provide Korean Air with deeper insights into passenger preferences, allowing for more tailored content decisions.
Jean-Marc Thomas, APAC managing director at Spafax, stated: “Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation. We’ve expanded our teams and enhanced our product offerings to meet their needs, and we’re confident these improvements will lead to even greater success in the years ahead.”
