Above: AirAsia CEO Tony Fernandes (center left, navy jacket and white shirt) and some of his crew helped Mirus announce the Malaysia deal at Farnborough International Airshow
July 14, 2016 –UK-based seating company Mirus Aircraft Seating has announced plans to establish a South East Asian subsidiary, following discussions with Malaysia External Trade Development Corporation (MATRADE) and the Malaysian Investment Development Authority (MIDA). This move would make Malaysia the company’s launchpad for ASEAN and beyond.
At Aircraft Interiors Expo in Hamburg this April, the company revealed that the launch customer for its new Hawk short-range economy seat is AirAsia, with whom it has secured a deal to fit all its new A320neos with the seats, as well as to retrofit eight Airbus A320s – in total this deal represents 312 aircraft.
The new, wholly-owned subsidiary, Mirus Aircraft Seating Malaysia SDN BHD, will initially act as an after sales service center, providing technical support to AirAsia as well as other customers in the region, and will allow the company to grow in order to maximize its geographical advantage. Looking more long-term, it is envisaged that the Malaysian base will become a duplicate production facility and center of excellence for projects in South East Asia. The company predicts that this setup would further improve lead times and lower costs.
Phil Hall, CEO at Mirus said, “It’s an exciting new step in the Mirus story and will demonstrate to customers our commitment to providing them with outstanding support”.
Looking further into the future, Mirus hopes to open similar international hubs to service customers in other parts of the globe.