AirAsia deal springboards Mirus’ Malaysian expansion


UK-based seating company Mirus Aircraft Seating has announced plans to establish a South East Asian subsidiary, following discussions with Malaysia External Trade Development Corporation (MATRADE) and the Malaysian Investment Development Authority (MIDA). This move would make Malaysia the company’s launchpad for ASEAN and beyond.

At Aircraft Interiors Expo in Hamburg this April, the company revealed that the launch customer for its new Hawk short-range economy seat is AirAsia, with whom it has secured a deal to fit all its new A320neos with the seats, as well as to retrofit eight Airbus A320s – in total this deal represents 312 aircraft.

The new, wholly-owned subsidiary, Mirus Aircraft Seating Malaysia SDN BHD, will initially act as an after sales service center, providing technical support to AirAsia as well as other customers in the region, and will allow the company to grow in order to maximize its geographical advantage. Looking more long-term, it is envisaged that the Malaysian base will become a duplicate production facility and center of excellence for projects in South East Asia. The company predicts that this setup would further improve lead times and lower costs.

Phil Hall, CEO at Mirus said, “It’s an exciting new step in the Mirus story and will demonstrate to customers our commitment to providing them with outstanding support”.

Looking further into the future, Mirus hopes to open similar international hubs to service customers in other parts of the globe.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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