Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Airline News

Alaska Airlines restructures guest experience leadership

Adam GavineBy Adam GavineJanuary 15, 20203 Mins Read
Share LinkedIn Twitter Facebook Email

Alaska Airlines has promoted four staff to key guest experience roles, with a view to creating future growth for the company. Effective immediately, Sangita Woerner has been promoted to senior vice president of marketing and guest experience; Charu Jain has been promoted to a new role as senior vice president of merchandising and innovation; and Vikram Baskaran will succeed Jain as the vice president of information technology services. Additionally, Kyle Levine has been promoted to senior vice president of legal and general counsel.

Woerner’s role will broaden her focus on improving the end-to-end guest experience, and to continue growing the Alaska brand and customer loyalty. She joined Alaska in 2015 and led the company’s 2016 brand relaunch, the airline’s onboard product and service redefinition as it integrated with Virgin America, and creating new uniforms in partnership with front-line teams.

“During Woerner’s five years with us, she has built a strong marketing organisation and led Alaska’s move to a single brand with the acquisition of Virgin America, including the consolidation of two loyalty programmes and upgrading our onboard product for a modern West Coast vibe and fresh local flavour,” said Andrew Harrison, executive vice president and chief commercial officer. “She’s a leader who has insatiable drive to take care of our guests and build a powerful brand.”

In her new role as senior vice president of merchandising and innovation, Jain will work closely with the airline’s commercial business, operating divisions and technology teams to implement guest experience enhancements. She has more than 25 years of experience as a senior technology executive and joined Alaska in 2017 as vice president of information technology services and chief information officer.

“Charu is a proven technology leader who integrated hundreds of systems through the acquisition of Virgin America. Her responsibilities include driving both employee and guest-facing innovation, along with taking Alaska to the next level with merchandising our products and services, and managing our ever-evolving distribution channels,” said Harrison.

Baskaran heads up information technology services as vice president. Along with Jain, he led the IT team through the complexities of integration with Virgin America. Baskaran joined the company in 2013 as a managing director of technology.

As the senior vice president of legal and general counsel, chief ethics and compliance officer and corporate secretary, Levine heads Alaska Air Group’s team of legal, governance and compliance professionals; supports the board of director’s activities and shareholder services; and sits on the company’s executive committee. He joined the company in 2006.

“In addition to critical counsel through our merger with Virgin America, Levine has built out a strong legal team, strengthened our ethics and compliance programme, and served as a company-wide champion for diversity and inclusion. He has earned this promotion and we’re all glad to see it happening,” stated Brad Tilden, chairman and CEO of Alaska Air Group.

Share. Twitter LinkedIn Facebook Email
Previous ArticleHow do you solve a problem like Flybe?
Next Article Aviationscouts expands in India and Middle East seating markets
Adam Gavine
  • X (Twitter)

Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

Related Posts

In-flight Entertainment

Encore signs exclusive esports IFE distribution deal with Blast

May 23, 20252 Mins Read
Airline News

Royal Air Maroc brings in scalable IFE upgrades

May 23, 20252 Mins Read
Aircraft Seating

Luxair selects Recaro R2 SFE economy seat

May 23, 20252 Mins Read
Latest Posts

Encore signs exclusive esports IFE distribution deal with Blast

May 23, 2025

Royal Air Maroc brings in scalable IFE upgrades

May 23, 2025

Luxair selects Recaro R2 SFE economy seat

May 23, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.