Delta has been investing heavily in elevating its customer experience, particularly with its Delta One Suite, which is competing in this year’s Crystal Cabin Awards. To complement the enhanced cabin product – which also includes improved IFE, inflight wi-fi and greater overhead stowage capacity – the airline has now partnered with design company Alessi to curate a stylish collection of service products and tableware, which will appear in flight from April 1. The Alessi for Delta products include flatware, crystal glassware, bone china, stainless steel serving pieces, tabletop accessories such as napkin rings and salt and pepper shakers, and trays. The collection is based on popular items created and inspired by six of the 300 renowned designers at Alessi.
Alessi’s one-of-a-kind pieces will be introduced in the premium cabins, including Delta One, First Class and, in late 2017, Delta Premium Select. This marks the first time the design company has appeared in flight with a major airline with such a comprehensive program. The Alessi product deal was facilitated by amenities supplier, Buzz.
“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights,” said Allison Ausband, Delta’s SVP of inflight service.
In November 2015, Delta announced its partnership with Alessi to develop an extensive line of serviceware for Delta’s premium cabins. Since then, the new service items have been ideated, designed and tested in flight, while Delta solicited feedback fromcustomers and flight attendants to ensure that every design aspect of the pieces had a purpose. Delta also worked with its culinary partners to ensure the new serviceware and the overall meal experience are designed in parallel.