May 5, 2015 – Delta Air Lines has hit a different kind of runway through a collaboration with New York-based designer to create a new uniform program. Through the partnership, Posen will design a uniform collection for Delta’s flight attendants and airport customer service agents while advising on the uniform project for Delta’s ramp and ground support agents, cargo agents and technical operations employees.
Tim Mapes, Delta’s SVP of marketing said, “With Zac’s talent and expertise, and in partnership with Delta people worldwide, we look forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year.”
“Together, we will bring everyday elegance and style innovation to the ground and air alike, while making employees look and feel their best,” added Posen.
Over the next few months, Posen will work with Delta employees to better understand the needs of Delta’s active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced. Delta employees will drive the project and be heavily involved in every phase along the way.
The new uniform program is part of a larger brand transformation and investment across all areas of the customer experience, including airport facilities, technology and global products and services.
The new collection is expected to launch in early 2018.