May 12, 2016 – JetBlue has received the J.D. Power award for ranking highest in customer satisfaction among low-cost carriers in North America for the twelfth consecutive year. The ranking is based on the J.D. Power 2016 North America Airline Satisfaction Study, in which JetBlue also achieved the highest scores in the Aircraft and In-Flight Services categories.
The recognition comes as JetBlue continues to advance the customer experience across the airline, from an new hospitality-focused service delivery model, to the ongoing expansion of its Mint premium experience into new markets across the USA and Caribbean. JetBlue also recently outlined a restyling of its Airbus A320 cabins to build upon its new A321 cabin experience.
Above: JetBlue is reporting success for its Mint premium experience. Full details of the cabin HERE
The transformation will introduce free gate-to-gate Fly-Fi broadband, a new inflight entertainment system with internet-streaming on HD seatback displays, and power outlets for personal devices.
“Our focus on building a low-cost experience that customers love is unparalleled, and it’s our crewmembers’ focus on delivering that experience that continues to inspire,” said Robin Hayes, president and chief executive officer, JetBlue.
The J.D. Power Airline Study measured satisfaction among customers of more than 10,000 passengers who flew on a major North American airline between March 2015 and March 2016 by examining seven key factors: cost and fees; in-flight services; boarding/deplaning/baggage; flight crew; aircraft; check-in; and reservation. The carrier has received this recognition in the ‘low-cost category’ from J.D. Power every year from 2006 to 2016. JetBlue also ranked highest in customer satisfaction among all major US airlines in 2005, when low-cost and traditional network carriers were combined in a single category, making this year’s achievement its twelfth consecutive J.D. Power award.