In the coming weeks leading up to and during the football World Cup, eight aircraft in the Lufthansa fleet will swap their usual branding for a new ‘Fanhansa’ logo. This is first time that for a limited period Lufthansa has changed its name on the aircraft fuselage since commencing operations almost 60 years ago.
The first Fanhansa Airbus A321-200 has already been repainted with the ‘Fanhansa’ logo, and an additional two short-haul aircraft and a total of five long-haul aircraft, including the Boeing 747-8, are also being re-painted.
“Fanhansa is more than a logo on the aircraft, of course – it is a surprise for our customers and a thank you to our fans,” said Alexander Schlaubitz, head of marketing at Lufthansa Passenger Airlines. “We will be creating new travel experiences with a number of different promotions, whilst on board we will be offering the best World Cup atmosphere and pure football fever.”
With Fanhansa, Lufthansa will be flying not just the German national team to Brazil, as partner of the German Football Association, but also thousands of football fans, media representatives and officials.