Jessica Hart enjoying a Marc Newson-dsigned lounge. Photo courtesy of James Morgan
May 17, 2015 – Qantas is teaming up with international supermodel and businesswoman Jessica Hart to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground. The Australian-born, New York-based model will become a trend consultant to Qantas, in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas frequent flyers.
The first of these projects will see Qantas and Hart work with Australian scarf designers, Bird and Knoll, to nominate a destination that ‘Feels Like Home’, a reference to a recent Qantas advertising campaign. The destination will be photographed and produced into a limited edition AUD$298 exclusive Bird and Knoll scarf.
Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said, “Qantas has a long history of being fashion forward, from our early uniform designs to our current Martin Grant designed outfits, our Kate Spade amenity kits and our award-winning Marc Newson designed Lounges and aircraft interiors.”
Hart said she has spent her fair share of time in airport lounges and on Qantas aircraft flying around the world, and is excited to combine her love of flying with her love of fashion.
“Having travelled as much as I have to so many cities, I can honestly say it has inspired my sense of style,” Hart said. “I love expressing myself through fashion and I believe style evolves as a result of different experiences and travel is a gateway to those experiences”, adding that she already has a number of ideas to share with the Qantas team.