Turkish Airlines has launched its new wholly owned subsidiary, AJet, which will start operating between Turkey and the UK from the end of March 2024.
The low-cost airline, originally named AnadoluJet, was established in 2008 to improve air transport links for Anatolia. The former Turkish Airlines brand will operate under the ‘AJet Air Transportation Inc.’ name as a wholly owned subsidiary.
The rebranded airline was created to strengthen Turkish Airlines’ position in an increasingly competitive market and will continue its operations based at Istanbul Sabiha Gökçen and Ankara Esenboğa Airports from the end of March 2024.
AJet is simplifying its services offered and utilising a wholly economy-class seating configuration in order to enable low ticket prices.
Prof. Dr Ahmet Bolat, chairman of Turkish Airlines, said of the launch: “In line with our goals for the next 10 years, we are proud to have started the establishment process of our AJet. The efforts and dedication we have put in for a long time have paid off, and we will introduce AJet to the skies with its summer schedule at the end of March 2024. We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”