Virgin Australia’s premium economy soon to be more premium


Virgin Australia has unveiled the latest step in its ‘Vision 2017’ program to enhance the airline’s business operations and passenger experience offer. The carrier has revealed a major redesign of the premium economy cabin on board its Boeing 777 fleet, which will be rolled out at the same time as its new business class suites later this year.

16 seats have been removed from the cabin, making it a more intimate 24-seat space. That lower density has also enabled an increase in seat pitch from 38in to 41in – which Virgin Australia chief customer officer Mark Hassell proudly states is “more legroom than any other Australian airline”.

Above: Passengers can treat themselves at the Premium Larder

Service levels have also been upgraded, with the crew offering superior attention, and the on-demand plated meal service becoming closer to the business class standard, accompanied by a selection of wines from the business class menu. If guests are still peckish, they also have exclusive use of a new ‘Premium Larder’ where they can help themselves to snacks and drinks.

Other benefits over economy include a dedicated check-in area, priority boarding and priority baggage (up to 64kg), in-seat power plus a USB outlet for charging personal electronic devices, and amenity packs with blankets, pillows and REN Skincare products.

Below: A customized Recaro seat has been selected, featuring 10.6in displays running the Red IFE system, supplied by Panasonic

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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