Sabre acquires airline retailing software company, Radixx


Travel technology provider, Sabre Corporation has acquired Radixx, an airline retailing software provider specialising in the low-cost carrier (LCC) sector, for approximately US$110 million. Sabre’s motivation for the acquisition is to expand its retailing, distribution and fulfillment capabilities to serve the rapidly expanding LCC market – a market which has grown twice as fast as full-service carriers over the past five years and now totals nearly 30% of global passengers boarded annually, according to a report by T2RL.

The key Radixx products for this aim are an LCC passenger service system (PSS) and internet booking engine (IBE). As a combined portfolio, Sabre and Radixx will offer solutions for all segments of the market, from LCCs to network carriers.

Radixx technology and partnership models are designed to deliver omni-channel merchandising capabilities built into the passenger system, that can enable airlines to maximise their ancillary revenues by offering the streamlined sale of value-added services throughout all distribution channels.

Sabre plans to operate Radixx as a standalone subsidiary through its Airline Solutions business.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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