British Airways has launched a new range of amenity kits for its Club World (long-haul business class) customers travelling from London Gatwick airport, as part of a new partnership with luxury British wellness specialist, Anatomē.
There are four unique and bold kit designs to collect, created by British artists in collaboration with Rise Art, an online space for artists to showcase their work: Amelia Coward, Charlotte Roseberry, Kit Boyd, and Naomi Edmondson (details below).
The amenity kits include a 10ml moisturiser and a 3ml multi balm from Anatomē, produced especially for British Airways, as well as ear plugs, a dental kit, an eye mask, and socks.
The botanical multi balm is formulated with a blend of botanical extracts and essential oils to provide the nourishment skin needs when travelling. This ultra-hydrating balm is infused with organic shea butter, rosemary oil and vitamin E, and is suitable for all skin types.
The hydrating moisturiser is designed to help keep skin refreshed. Developed with a unique blend of essential oils, aloe vera and hyaluronic acid, the moisturiser makes skin feels calm and deeply hydrated.
The Anatomē products are made using recyclable aluminium packaging, which is claimed to remove 26.5 tonnes of single use plastic each year. The kit bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included. Anatomē also provides a 20% discount to British Airways customers, with a voucher included in each amenity kit.
Calum Laming, British Airways’ chief customer officer, said of the products: “The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with Anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”
About the artists
Amelia Coward: After graduating from the Royal College of Art with an MA in woven textiles, Amelia applied her fascination with colour theory and training in woven textiles to make unique original works that blend. She paints fine birch plywood in luminous gradients of colour while leaving the subtle wood grain, then presses the panels, and laser-cuts them into fine strips before recomposing. The result is a palpable sense of rhythm and movement, with one hue moving gently in patterns reminiscent of flight paths.
Charlotte Roseberry: Born in Sunderland, Charlotte studied painting at Edinburgh College of Art before moving to a small village in the Scottish borders. Inspired by her rural surroundings, Charlotte’s self-described ‘internal landscape’ is reflected in her carefully calibrated abstractions. Her designs feature flat expansive space, bold colours, clear lines and portals, suggestive of reflection and an understanding of original British landscapes that surround us.
Kit Boyd: Kit’s work centres around his interest in the spirit of place. Working from his studio near the Thames Barrier, Kit’s creates intricate prints that reflect the British landscape of 19th and 20th Century Romantic artists. One Tree Hill in Greenwich Park is featured in his kit design. The artist is drawn to the way that the landscape – treelines, rolling hills and the expansive sky – dwarfs the human figure. If there’s one feeling to take away from Boyd’s work, it might be a newfound appreciation of just how small we are in relation to the universe around us.
Naomi Edmondson: British painter, Naomi, is best known for her ongoing project, Survival Techniques, which sees her using open and accessible urban landscapes as the canvas for her work, aimed at promoting hope and optimism. Her bold design features two murals. ‘Face the Sun’, painted in Dalston, is a reminder to turn your face to the sun and enjoy its warmth. ‘You Can Rest’, painted in Deptford, is a reminder to slow down and relax, which are perfect reminders before setting off on holiday.
