Heaven scent: Air Canada partners with Acqua di Parma


Starting this month, passengers in Air Canada’s Signature Class (business class) on all international flights will be presented with amenity kits created in partnership with Italian perfumier, Acqua di Parma.

The kits, created with amenities specialist, Buzz, have a reusable travel bag in Acqua di Parma’s signature yellow. The kit contains luxury bath and body products including Colonia hand cream and lip balm for inflight hydration. Also provided are an oversized eye mask, socks, dental kit, glasses cloth, and 3M earplugs.

Guests in International Premium Economy and North America Signature Class overnight flights will also receive upgraded amenity kits. They will be given a reusable amenity tote bag containing an eye mask, socks and dental products. The black tote bag is a useful post-flight accessory for packing personal items or shoes, or for use as a shopping bag.

Sustainability is a customer concern, and an airline goal, so the new line of amenity kits and totes has been designed to minimise the use of single-use plastics, including the elimination of plastic wrap. Wherever possible, paper packaging has been used, including the use of 100% FSC paper packaging and soy-based inks. The dental kit also includes a toothbrush made using cornstarch blend, and the Premium Economy tote bag is made using 100% recycled materials.

The business-class kit is presented in a bag that makes for a nice post-flight washbag

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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