June 23, 2015 – Media and connectivity provider, Global Eagle Entertainment (GEE), has announced that it will equip Dubai-based Flydubai’s current and future fleet of Next-Generation Boeing 737-800 aircraft with GEE’s broadband AirConnect satellite connectivity system.
The deployment on Flydubai will be the industry’s first to provide a bundled solution of inflight connectivity, in-seat IFE content and a provision for operations data, all from a single provider. GEE will also introduce a new capability, which updates the media content on the in-seat IFE system already in place on Flydubai aircraft via the AirConnect connectivity system.
According to GEE, this is expected to be the industry’s first use of broadband connectivity to routinely update the media content on embedded IFE systems.
Flydubai is already a GEE customer for inflight media content, and this new agreement expands the relationship between the two companies. GEE’s integrated IFE&C solution will offer wi-fi-enabled internet connectivity, an extensive library of stored content, such as local and international movies and TV shows, and other media delivered to passengers’ handheld devices. GEE will support the generation of ancillary revenue through the sale of advertising and sponsorships, and will manage billing and payment processing.
“This is a ground-breaking opportunity for both companies and will provide Flydubai with the industry’s broadest and most integrated inflight entertainment and connectivity solution. GEE is excited to partner with one of the world’s most innovative airlines,” commented Dave Davis, CEO of GEE.
“GEE’s solution, which we are deploying across our fleet, will bring a new level of connectivity to our passengers,” said Ghaith Al Ghaith, CEO of Flydubai. “With an integrated inflight entertainment, connectivity and digital media system, we are able to provide the highest standards and latest innovations of inflight services to our passengers and enhance their onboard experience.”