The latest innovations in in-flight entertainment (IFE) were showcased in Lisbon, Portugal on 26-27 March 2024, at APEX Content Market. The event, hosted by the Airline Passenger Experience Association (APEX), a global non-profit and one of the world’s largest international airline associations, serves as a marketplace for IFE content buyers and distributors, helping shape the passenger entertainment experience through a variety of options catered to diverse passenger preferences and demographics. The event provided an opportunity for airlines to select their IFE content in one location.
“APEX Content Market defines the pinnacle of in-flight entertainment, offering an exceptional venue for airlines to establish a higher level of connections with IFE content distributors,” stated Dr Joe Leader, GCEO of APEX. “This event represents not merely a gathering, but an annual landmark achievement in our industry’s commitment to transforming the passenger experience. At APEX Content Market, we foster vital discussions on cutting-edge trends and revolutionary innovations in in-flight entertainment, a feat unmatched by any other event and serving as a beacon of collaborative progress in our field.”
The event also hosted a prize event to celebrate the regional winners of the 2024 APEX Best in Entertainment awards. Exclusively based on passenger feedback, collected through the association’s partnership with TripIt from Concur, the travel organising app, the honours recognise airlines’ dedication to curating and creating a memorable IFE experience. The 2024 event marked the first time that every region of the world has received an APEX Best in Entertainment award.
2024 APEX Best in Entertainment Global & Regional Winners
Global: Singapore Airlines
Africa: Kenya Airways
Central/Southern Asia: Air Astana
Eastern Asia: ANA
Europe: Turkish Airlines
Greater China: Cathay Pacific
Middle East: Qatar Airways
North America: Air Canada
South America: LATAM
South Pacific: Fiji Airways
