HBO Max secures Cathay Pacific IFE content deal


The team at Warner Bros/HBO’s booth at APEX Expo are celebrating Cathay Pacific’s selection of the HBO Max branded channel. The Hong Kong-based carrier will debut the HBO Max brand from 1 January 2022, making it the first airline in Asia Pacific to introduce HBO Max Originals to its seatback IFE experience.

HBO Max will deliver more than 200 hours of IFE content to the airline in the first three months alone. The HBO Max library includes award-winning content such as the first three seasons of Succession, as well as The White Lotus, The Undoing and Mare of Easttown, along with original series such as Friends: The Reunion, Hacks, Gossip Girl (2021) and The Flight Attendant, along with all-time classics including Sex and the City, The Sopranos, The Wire, Game of Thrones, Band of Brothers and much more.

Cathay Pacific already has the largest inflight movie and TV library in Asia Pacific, with every seat on every aircraft equipped with seatback entertainment. Other recent IFE investments by the airline include 4K content and Bluetooth headphone pairing, launched on its Airbus A321neo fleet earlier this year.

Cathay Pacific’s general manager of customer experience and design, Vivian Lo said, “To be the first in Asia to launch the HBO Max brand, not just onboard flights but anywhere, is exceptional. It’s a great example of an airline and streaming service working together to bring an unprecedented entertainment experience to passengers and we hope our customers find their next new binge-worthy show on Cathay Pacific. During the pandemic, we have been hard at work to bring our entertainment offering to new heights ready for the return of passengers.”

The HBO Max partnership also includes the Warner Bros movie library, with new releases such as Space Jam, Suicide Squad and Dune. Overall, in the next year the airline plans to add over 300 hours of HBO Max content, adding to the wide range of movies, TV shows, music, podcasts, live news, digital magazines and games currently available. See HERE for the current IFE lineup.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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