Icelandair has signed an agreement with Panasonic Avionics for the installation of its Astrova in-flight entertainment (IFE) system and various digital solutions on the airline’s new fleet of Airbus A321neo LR aircraft.
The airline, the flag carrier of Iceland, has opted for 16in IFE monitors in the business-class cabins, and 13in displays in economy class, all of which will be 4K OLED screens with high-definition capability available. The screens are complemented by high-fidelity audio, accessible through Panasonic Avionics’ Bluetooth technology.
The IFE operating system (OS) offers a collection of shared system services and utilities that enable fast content delivery, efficient maintenance, and what Panasonic calls ‘higher innovation-to-market velocity’. The OS enables Astrova and Panasonic Avionics’ other IFEC hardware to deliver reusable capabilities and services, with technology that will allow airlines to quickly build, test and deploy new applications using industry-standard technologies. As a result, Icelandair will be able to manage its own application deployments.
Icelandair has also opted for a suite of digital solutions from Panasonic Avionics, including Marketplace, OneMedia, Arc Moving Map and ZeroTouch.
Marketplace is a turn-key eCommerce experience platform, intended to help Icelandair extend its service and ancillary sales efforts.
OneMedia is also designed to increase ancillary revenue for the airline, by delivering targeted advertisements that can help drive ancillary revenue and promote products and partnerships to passengers. OneMedia has a range of targeting capabilities and campaign management and analytics tools.
Arc is Panasonic Avionics’ 3D integrated moving map application, which delivers advanced map design with a range of features including real-time flight data, street map views, details of points of interest, and world time zones.
The fourth digital service selected by the airline, ZeroTouch, will enable dynamic content and file transfer to and from Icelandair’s new A321neo LR aircraft. The service will provide the infrastructure to support efficient application-based data movement over cell modem, along with real-time access to fleet inventory content, passenger data software, media, and content updates.