JAL selects Spafax for short-form IFE content

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Spafax, a provider of media, entertainment and content marketing services to the airline industry, has been selected by Japan Airlines (JAL) to licence, curate and deliver its short-form content selection onboard all the airline’s aircraft, including TV shows, documentaries and compilations. This deal marks the first time in more than a decade that JAL has announced a new IFE partner, according to Ryoichi Ikeda, president of JAL’s brand communications department.

The motivation for the change is that JAL is looking to elevate its onboard experience in the lead up to the Tokyo 2020 Olympic and Paralympic Games, as the Japanese Transport Ministry is anticipating upwards of 40 million foreign visitors.

Spafax’s entertainment efforts for JAL will be led out of its Hong Kong office and be supported by its entertainment teams in London and southern California. Spafax’s first content cycle for JAL is due for delivery by August 2019.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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