Napster and Lufthansa Systems have formed a strategic partnership to bring streaming music services to the skies. Through Lufthansa System’s BoardConnect IFEC system, passengers can access Napster’s music playlists and audiobooks. The partners are hoping to equip Eurowings, the first airline to sign up to the service, with the Napster offer this summer.
Passengers can connect with Napster via seatback IFE displays, where available, or connect their own smartphones or tablets with BoardConnect via onboard WLAN.
Patric Niederländer, VP of business development for Europe at Napster, stated, “Napster has always stood for innovation. We are pleased to have developed, together with our partner Lufthansa Systems, an attractive proposition with which we move into another business segment.”
“Diverse onboard entertainment programs are increasingly becoming a competitive advantage for airlines,” added Olivier Krüger, CEO of Lufthansa Systems. “We are pleased to have found in Napster an important partner, who brings with it its music expertise and will in the future provide our BoardConnect platform with an exciting program.”