Southwest launches app-free IFE

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Southwest Airlines is introducing improvements across its Inflight Entertainment Portal, designed to allow customers to stream inflight content direct to their smartphone, laptop or tablet without having to download an app before they board.

The system enhancements, developed by Global Eagle Entertainment (GEE), will allow Hollywood movies and TV series protected under Digital Rights Management (DRM) to be played on the IFE portal via iOS, Android or Windows operating systems on certain browsers. The latest media encryption standard – Common Media Application Format (CMAF)– is being used in order to reduce encoding requirements so that multiple DRM technologies can be used on a single video file. 

As part of the series of updates, Global Eagle is introducing Cinemagraphs to the Southwest Inflight Entertainment Portal, displaying an animated movie poster to further engage customers

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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