Vistara Bluebox IFE deal brings together Holyrood, Hollywood and Bollywood


Following its success in the Crystal Cabin Awards for its accessible IFE system developed for Virgin Atlantic, Scotland-based IFE company Bluebox is enjoying further good news. Later this month, subject to final regulatory approvals, the company will supply its Bluebox Wow wireless IFE systems to Indian domestic carrier, Vistara, for its current fleet of 21 Airbus A320 aircraft, and future A320 deliveries.

The systems will power ‘Vistara World’, the airline’s complimentary in-flight entertainment (IFE) system, with more than 70 hours of video and audio content streamed wirelessly onto personal handheld devices and laptops. The multimedia library will include music across several genres including pop, jazz, blues, rock, electronica, and ‘English retro’, as well as Indian, Bollywood and Hollywood movies in several categories, Indian and International short program,s as well as a variety of reading material including Vistara’s in-flight magazine.

The Bluebox Wow IFE unit

Sanjiv Kapoor, Vistara’s chief strategy & commercial officer, stated, “With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution.”

“We’re eagerly awaiting the final approvals required so that we can deliver wireless IFE to the Indian skies aboard Vistara,” added David Brown, business development director at Bluebox. “Bluebox Wow is a powerful and convenient solution that suits Vistara’s current needs, and flexible enough to support the airline’s future growth as well, ensuring ‘Vistara World’ keeps passengers engaged on Vistara’s expanding route network.”

Vistara’s original plan was to offer the BAE Intellicabin IFE system, for which it would have been launch customer. You can read the story of how the Intellicabin system was developed for Vistara HERE.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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