West adds AI functionality to IFE content platform


West Entertainment (West), an IFE content service provider, has partnered with Qloo, a leading AI company, to add AI functionality to its ‘WE by West’ workflow engine. WE by West’ is a central platform offered to airline clients and partners, which can be used by stakeholders to inform and manage all tasks due and completed, with the aim of increasing efficiency while also providing visibility and transparency throughout the process. Users can search content availabilities, watch trailers, read reviews and select the content from their phone, laptop or tablet, as well as track orders and access financials and reports for each programming cycle.

Following the partnership with Qloo and based on more than 750 billion cultural correlations already mapped by its AI engine, WE by West will now also predict consumer tastes. For each title selected on the platform, the system will provide airline clients with a number of recommendations for movies, TV shows and music, all based on the title initially selected.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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