Thermoplastic sheet specialist, Sekisui Kydex, has redesigned its website with a fresh look and more intuitive navigation. The site has been designed to take visitors on a “journey of discovery”, beginning with a video banner on the homepage showing Kydex thermoplastics flowing down production lines.
From there users can choose from five drop-down menus (products, markets, innovation centres, technical resources and company information), or access a new technical resource library with dynamic search functionality, helping visitors select the right materials based on specific application requirements.
“We began working on the new website design almost a year ago, and early on we identified that helping our customers access the information they find most useful, as quickly as possible, should be our top priority,” said Bernie Allen, VP of marketing at Sekisui Kydex. “We spent a lot of time interviewing customers and identifying the most frequently used features and content. We made those elements the foundation of the new site design.”
The site has sections dedicated to the various markets Sekisui Kydex serves, including aviation, medical, mass transit, agriculture and heavy equipment, and emerging technologies, such as 5G antenna housings or electric vehicle charging stations. Continuing further, there are content blocks dedicated to the company’s Innovation Centers, which are collaborative spaces for rapid prototyping, design development, and material education.
“We have purposefully built this website to increase customer engagement and the best way to ensure engagement is to centralise everything around our customer journeys,” added Allen. “Whether you are an engineer, a thermoformer, an aircraft interior designer, a distributor or someone looking for assistance from one our Innovation Centers, we are going to get you where you need to go in as few clicks as possible.