Malaysia Airlines has introduced a new piece of music into its boarding process, composed to help guests immerse themselves in Malaysia’s culture ahead of their flight, with traditional musical instruments used to reflect the country’s diverse cultural ethnicities. This original soundtrack has been co-produced by the airline’s new IFE content service provider, Aeroplay Entertainment.
The three-minute score is an ode to Malaysian culture, with the signature melody featuring sounds from the Sape (an indigenous lute from Sarawak); Kompang (a traditional Malay hand drum); Gambus (a string instrument popularly featured in Malay folk music); Gamelan (an ensemble of percussive instruments, originating from Java); Erhu (a Chinese violin); Ghuzeng (an ancient Chinese string instrument); Veena (an ancient Indian string instrument); Sitar (A centuries-old string instrument from northern India) and other ethnic musical instruments.
Malaysia Airlines Berhad’s customer experience officer, Lau Yin May said, “We take pride and responsibility in representing our beloved homeland the very moment our passengers step on board our flights. Malaysian Hospitality is not just about providing quality service and attentiveness to a passengers’ needs on board, but also to ensure they are introduced to our rich culture through music.”
Prakash Johari, CEO and Managing Director, Aeroplay Entertainment added, “Boarding music is not just soothing and relaxing; it carries the identity of the airline and sets the tone for the journey. Keeping in mind the impact of boarding music as part of the passenger experience, we have composed a refreshing and upbeat track which is distinctively Malaysian. The music is inspired by Malaysia’s deep-rooted traditions, especially its well-known hospitable culture.”