LA set to star Virgin’s 11th Clubhouse

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Virgin Atlantic is rolling out further enhancements to its passenger offer. As the first of its Dreamliners is due to commence service in October, the airline has also unveiled plans create its 11th Clubhouse lounge, located in Los Angeles International Airport.

Details are sparse at the moment, but we can confirm that the 4,000 sq.ft. space will overlook the Hollywood Hills. The lounge has been designed in-house, in partnership with Slade Architecture, with a brief to take design cues from nature. “Think sculptural lines and glimmers of gold inspired by that famous Los Angeles sunshine,” said Virgin.

The team is also working with California-based artists, whose work will be shown alongside pieces from up-and-coming British artists. The food and drink concept will allow guests to taste and share several dishes, which take inspiration from clean, healthy west coast living and at the apothecary-inspired bar, cocktails will be the main event. Healthy juices infused with seeds and spices will be on offer, along with a shot on the side for those who like something a little stronger.

Reuben Arnold, Virgin Atlantic’s brand and customer engagement director commented: “Los Angeles was the natural choice for our next Clubhouse investment. It is such an important route for us – we have been flying there for 24 years now and we see so much repeat custom, especially in our Upper Class cabin. Our Clubhouses have always set the standard for airport lounges in terms of experience, service and design and we are delighted to bring our ultimate pre-flight experience to our customers travelling through Los Angeles”.

Entry into the Clubhouse will be complimentary for Upper Class passengers travelling between London Heathrow. Return Upper Class fares start from GB£3,350.00 per person.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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