Ryanair extends contract for passenger notifications platform

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European LCC, Ryanair has extended its contract for 15below’s passenger notifications platform until 2022. This system helps optimise operational efficiency by allowing the airline to quickly and easily communicate with its customer base, and also facilitates personalised customer service. Ryanair makes good use of the system: indeed it has sent more than 48 million messages to passengers via the 15below platform in the last 12 months alone, including schedule change notifications, customer care advisories, VAT receipts and gift vouchers.

Nicholas Key, CEO at 15below, stated, “Ryanair’s growth over the last two decades has been extraordinary and we are proud to have played a small part in this. It’s essential for Ryanair to be able to quickly and easily reach huge numbers of passengers at short notice, either with essential information prior to departure or when flight schedules are unexpectedly disrupted.”

“Ryanair has enjoyed incredible results with us, sending almost 50 million notifications last year that kept passengers informed and empowered at every stage of their journey while reducing the burden placed on its ground teams and contact centre,” Key added.

15below integrates with Ryanair’s Navitaire New Skies reservation system to identify bookings that meet certain criteria before sending automated notifications across multiple channels – including email and SMS – to inform and advise passengers.

Ryanair was 15below’s launch customer, and the new 2022 contract date coincides with the 20th anniversary of their relationship. 15below now works with more than 50 airlines and travel brands, including Cathay Pacific, British Airways and Lufthansa, connecting them with more than 800 million global passengers each year.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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