Beginning in July, Bahrain’s national airline, Gulf Air, will feature United Nations’ (UN) award-winning series of short feature stories in its IFE catalogue. Titled ‘UN in Action’, the series reports on the organisation’s peacekeeping efforts as well as UN projects aimed at reducing poverty and human suffering, fighting disease, providing humanitarian assistance and stimulating economic growth.
According to the partners, the main objective of this agreement between Gulf Air and the UN is to broaden the reach of multimedia products produced by the UN to inform the public and raise awareness of global issues, sustainable development goals, and the work of the organisation around the world.
Gulf Air CEO Krešimir Kučko commented, “Gulf Air joined a long list of global organisations to collaborate with the UN to influence, educate and inspire change. With its unique audience of regional and global passengers, the airline will utilise its media platform onboard to educate and raise awareness of UN good-well projects.”
“The United Nations welcomes Gulf Air’s support in amplifying the UN message, particularly about the Sustainable Development Goals”, added Hua Jiang, director of news and media at the UN’s department of global communications. “These goals are achievable if we all work together. Gulf Air’s support is important in raising awareness of the SDGs and related UN issues among audiences in Bahrain and beyond.”